Digital Marketing Guide [2021]

Definition of digital marketing is, it is a type of marketing which refers to marketing campaigns that appear in an electronic device i.e. computer, tablet, phone, etc. It can be in the form of video, display ads, or social media posts.

Digital Marketing Types

Digital marketing is usually divided into 8 categories.

  1. Social Media Marketing Platforms 

Nowadays we are highly dependent on social media platforms i.e. Instagram, Facebook, LinkedIn, and Snapchat. This fact made it essential for the brands to be active on social media. Through social media, you can organically reach your potential customer. It is highly estimated that people who purchased from you in past, tend more to follow you on social media. Interacting with them is cultivating a positive experience and customer loyalty.

  1. Influencer Marketing

Influencer marketing is one more effective way to bind with digital channels.  As a digital marketer, you can convince your brands to partner with celebrities, popular sites, or others with similar values and the same niche. The majority of marketers favor influencer marketing because the estimated ratio of the customers is 9 out of 10 who purchased on the recommendation from an influencer.

  1. Email Marketing

Sending customized newsletters or offer through Email can’t be an obsolete marketing campaign. It is a grounded reality that almost 60% of customers accepted that email marketing influenced their purchasing decision. Furthermore, transactional emails are more likely to be opened by subscribers.

  1. Content Marketing

Content marketing is about being proactive to communicate with customers. Marketers who do content marketing always be on their toes because they have to create updated content for their brand to engage customers. They create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:

The awareness stage: Buyer realizes they have a need

The consideration stage: Buyer determines a course of action to meet this need

The decision stage: Buyer decides on a product/service to purchase to meet the need

Another benefit of content marketing is, it is less expensive than other forms of marketing, and produces almost 3 times as many leads.

  1. Search Engine Optimization (SEO) Marketing

Content marketing and SEO go hand in hand. When a customer is searching for an article which he wants to purchase. There are more chances that he will click the first three searches that appear on Google. With this fact in mind, marketers ensure that their brand appears in top searches. You can do it by optimizing content and place technical elements to enable search engines to find your content.

  1. Pay-per-click (PPC)

PPC is a method of paid advertisement. It allows marketers to purchase traffic to their websites. They place ads on websites or search engines and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page.

  1. Affiliate Marketing

Affiliate marketing is alike to referral programs. It is working with outside individuals or companies. Companies make an agreement with marketers or brands that they promote the product for a commission from each sale that can be attributed to their efforts.

  1. Mobile Marketing

Mobile marketing can include many of the digital marketing strategies mentioned above. It takes leverages a combination of text messages, social media, email, push notifications, and mobile applications. It is estimated that by 2024, the number of mobile shoppers will increase to approximately 187.5 million users. This fact raises the importance of mobile marketing.

These are 8 types of digital marketing that you can consider for your business. So, think about what is your goal, who your audience is and where they’re active, then pick a couple of marketing strategies to get started.

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